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SKIMS
Usher is hopping aboard Kim Kardashian&#8216;s undergarment train &#8212; he&#8217;s just the most recent star to partner up with her and promote her SKIMS line &#8230; and yeah, he&#8217;s shirtless for it.
Kim and co. were able to get Usher to agree to be the newest face for their SKIMS Men&#8217;s campaign &#8212; and they got him to rock their underwear line for fellas &#8230; including their SKIMS Stretch collection as well as their SKIMS Cotton collection.
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SKIMS
As part of this new drop featuring Usher &#8230; they&#8217;re also releasing 4 new colorways.
It goes without saying &#8212; the fact KK signed Usher to SKIMS is a huge deal &#8230; especially since he&#8217;s a well-known 𝓈ℯ𝓍 symbol, even these days. That&#8217;s sorta alluded to in this photo shoot here &#8212; where Mr. Raymond is baring his torso, with his chiseled abs on display.
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EVERYBODY&#8217;S WEARING SKIMSSKIMS
BTW, there was a video filmed for this team-up as well &#8230; and in it, Usher talks about why he signed on, but more importantly &#8212; how it relates to this new album of his, &#8220;Coming Home.&#8221;
Based on what he says here, you could argue this is a full circle moment for him &#8212; Usher seems to be leaning into his R&amp;B roots &#8230; including what made him uber popular to begin with, like his 𝓀𝒾𝓁𝓁er looks. There&#8217;s a limited edition digital version of his album that&#8217;s dropping as part of the partnership &#8230; it&#8217;s releasing on Feb. 8 at 9 PM PT/Feb. 9 at midnight ET.
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As for these new SKIMS products themselves &#8230; the undies are gonna be up for grabs starting Feb. 12 at 9 AM PT &#8212; you can obviously get &#8217;em on the SKIMS Men Shop website.
Usher&#8217;s addition to the lineup comes on the heels of Kim snagging other hunks in the industry to advertise her company &#8212; remember, she already got Neymar Jr., Nick Bosa and other hot dudes to rock the gear &#8230; and now, Usher is in the mix as well.
SKIMS is low-key taking over the fashion world &#8212; everyone seems willing to strip down and pimp the product &#8230; making ya wonder, how the hell do these things feel in person.
Only one way to find out &#8230; give &#8217;em a try, we suppose.

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USHER LATEST STUD TO PARTNER W/ KIM K … Yep, I’m Doing SKIMS Too!!!