Billie Eilish is whipping up hype for her upcoming album in an intriguing way.
The 22-year-old pop megastar, who debuted her latest music in a trailer for Heartstopper season 3, shared a photodump on Instagram to promote her new album, which will be released on Friday.
The most noticeable marketing was a snap showcasing a photo of a black military belt with the name of her third studio album, Hit Me Hard And Soft, stitched in blue.
She also wore baggy blue Dickies trousers and a three-quarter zip red and blue sweater.
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871193-13418705-image-a-77_1715724278176.jpg" width="634" height="634" data-gallery-handler-attached="true" />
Billie Eilish is generating curiosity for her upcoming album in a very intriguing way.
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871199-13418705-image-a-86_1715724330787.jpg" width="634" height="634" data-gallery-handler-attached="true" />
The 22-year-old pop megastar &#8211; who teased her latest track in a teaser for Heartstopper season 3 &#8211; took to Instagram to share a photodump as she plugged her new album set for release on Friday
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871185-13418705-image-a-76_1715724264561.jpg" width="634" height="634" data-gallery-handler-attached="true" />
The most noticeable promotion was a snap featuring a photo of a black military belt with the name of her third studio album &#8211; titled Hit Me Hard And Soft &#8211; embroidered in blue across it
Billie also teased a listening party in the Big Apple  on Wednesday as it was captioned to her 119million followers: &#8216;NEW YORK AM I PLAYING YOU MY ALBUM TOMORROW ?!!?!???!!!??!!?&#8217;
There were also several photos in the gallery, including a fuzzy one of her on an elevator.
She also uploaded a photo from inside her Porsche of her Apple CarPlay, which appeared to be playing one of the final mixes of her new song, Lunch, which will be the album&#8217;s second track.
Billie also shared a cute photo of herself in a Zoom conference, as she undoubtedly has a lot of press and preparation to do before her big release.
Billie&#8217;s new song was published in an exclusive snippet for Heartstopper season 3, with Netflix setting the release date.
The talented singer &#8211; who is set to embark on a world tour in support of her upcoming album &#8211; unmistakable vocals could be heard in the minute-long clip released by the streaming giant on Monday morning.
The track &#8211; titled Birds Of A Feather &#8211; has a sweet pop ballad sound to it and can be heard in full when Billie&#8217;s third studio album Hit Me Hard And Soft is released on Friday.
The clip concluded with the release date of the third season of the British coming-of-age romantic comedy-drama television series which is October 3.
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871183-13418705-image-a-78_1715724281576.jpg" width="634" height="634" data-gallery-handler-attached="true" />
Billie also teased a listening party in the Big Apple on Wednesday as it was captioned to her 119million followers: &#8216;NEW YORK AM I PLAYING YOU MY ALBUM TOMORROW ?!!?!???!!!??!!?&#8217;
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871181-13418705-image-a-79_1715724287497.jpg" width="634" height="634" data-gallery-handler-attached="true" />
She also shared a snap from inside of her Porsche of her Apple Carplay which seemingly was playing one of the final mixes of her new songs titled Lunch which will be the second song on the album
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871187-13418705-image-a-81_1715724295784.jpg" width="634" height="634" data-gallery-handler-attached="true" />
She looked stunning in a selfie
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871191-13418705-image-a-82_1715724308573.jpg" width="634" height="1127" data-gallery-handler-attached="true" />
She shared a snap of the screen featuring the layered audio tracks from her third studio release
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871189-13418705-image-a-83_1715724312391.jpg" width="634" height="634" data-gallery-handler-attached="true" />
She could be seen hugging a friend
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871195-13418705-image-a-84_1715724318108.jpg" width="634" height="634" data-gallery-handler-attached="true" />
She showed off two pigtails and a vintage T-Shirt
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/14/23/84871201-13418705-image-a-85_1715724321377.jpg" width="634" height="634" data-gallery-handler-attached="true" />
She posted a hilarious shirt which read: &#8216;I HATE DUMPINGS just kidding can you imagine?&#8217;
Meanwhile, Billie certainly has been revving up for the new release as last month she also announced her new world tour in promotion of Hit Me Hard and Soft.
The singer unveiled her impressive 81-date tour on Instagram on Monday, April 29.
The tour will see Eilish hitting the road beginning in September with stops in Paris, Los Angeles, Amsterdam, and more.
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/13/17/84807271-13413099-image-m-35_1715618719042.jpg" width="634" height="332" data-gallery-handler-attached="true" />
Netflix has set the release date for Heartstopper season 3 with the help of an exclusive snippet from a new Billie song
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/05/13/17/84807283-13413099-image-m-26_1715618482298.jpg" width="634" height="936" data-gallery-handler-attached="true" />
The 22-year-old pop megastar&#8217;s &#8211; who is set to embark on a world tour in support of her upcoming album &#8211; unmistakable vocals could be heard in the minute-long clip released by the streaming giant on Monday morning; Eilish is pictured in December
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/29/15/84222403-0-image-a-1_1714401969782.jpg" width="634" height="634" data-gallery-handler-attached="true" />
Meanwhile, Billie certainly has been revving up for the new release as last month she also announced her new world tour in promotion of Hit Me Hard and Soft
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/29/16/84223255-13362923-image-a-2_1714403269611.jpg" width="634" height="477" data-gallery-handler-attached="true" />
Her previous tours include the Don&#8217;t Smile at Me Tour, When We All Fall Asleep Tour, and Happier Than Ever, The World Tour; pictured in Atlanta in September 2023
She will kick off her tour in Quebec, Canada before concluding in July in Dublin, Ireland.
She captioned the post: &#8216;HIT ME HARD AND SOFT: THE TOUR. tickets on sale may 3rd. pre-sale april 30th-may 1st! various pre-sales &#8211; details emailed. (@americanexpress card members will also have early access to a limited supply of tickets when using your amex card to buy tickets. ) c u then ;).&#8217;
The tour announcement comes weeks before the release of Hit Me Hard and Soft, Eilish&#8217;s third studio album, set for release on May 17.
Her previous tours include the Don&#8217;t Smile at Me Tour, When We All Fall Asleep Tour, and Happier Than Ever, The World Tour.

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Exclusive: Billie Eilish Stuns the World with Controversial Album Announcement, Flaunts Name on Provocative Belt in Steamy Photodump!