Serena Williams served some incredible style as she launched her brand new makeup line, WYN Beauty, with the help of her sister Venus Williams.
The tennis pros celebrated Serena&#8217;s incoming line of products at Bathhouse Studios in Manhattan on Wednesday.
Serena, 42, wowed in a single shoulder lime green dress, perfectly coiffed waves, and white heels.
She tossed on a chic white coat with playful martini glass embellishments along the sleeve.
Venus, 43, also turned heads in a stunning dress with a colorful ombre pattern and wavy hemline.
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243815-0-image-a-13_1712246271865.jpg" width="634" height="793" data-gallery-handler-attached="true" />
Serena Williams displayed her ace style as she launched her brand new makeup line, WYN Beauty, with the help of her sister Venus Williams
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243811-0-image-a-18_1712246327037.jpg" width="634" height="793" data-gallery-handler-attached="true" />
Serena, 42, wowed in a single shoulder lime green dress, perfectly coiffed waves, and white heels
The multi-talented sisters had some fun trying on the new products, with Serena applying some makeup onto her sibling.
Venus also touched up her lips with a swipe of Serena&#8217;s lip gloss.
WYN Beauty officially launches on April 7 and includes mascara, lip serum, lipstick, concealer, eye makeup, and SPF-infused skin enhancing tint.
Serena founded and developed the beauty collection as &#8216;makeup you can move in,&#8217; according to the company&#8217;s website.
WYN Beauty was inspired by Serena&#8217;s own post-match glam routine; the tennis pro was forced to quickly wash her face and apply makeup before speaking with the press after a game.
&#8216;Those moments are the foundation of the brand,&#8217; Serena recently told Brydie magazine.
&#8216;After playing on center court in front of millions of people, I&#8217;d have to do press. There was a point where I was talking to the press every single day.
&#8216;I had to figure out how I wanted to show up, but I only had a few minutes after a match to do my makeup.&#8217;
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243809-0-image-a-14_1712246280474.jpg" width="634" height="507" data-gallery-handler-attached="true" />
The sisters had some fun trying on the latest products
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243817-0-image-a-16_1712246313513.jpg" width="634" height="507" data-gallery-handler-attached="true" />
Venus applied some lip gloss to her pout
WYN Beauty&#8217;s first line consists of 10 items including skin tint, concealer, eyeliner and combined lip and cheek color which were Serena&#8217;s go to makeup items for those quick post match refreshes.
&#8216;It all started with the skin tint,&#8217; she shared. &#8216;I would often mix my foundation and sun cream because I couldn&#8217;t find a skin tint I loved.
&#8216;I realized that if I&#8217;m having this problem, other people are as well. I also remember talking to beauty publications, and they&#8217;d ask me about the products I couldn&#8217;t live without.
&#8216;I&#8217;d list products like eyeliner and lipstick, which I often used on my lips and cheeks. From there, I started thinking about how I could create functional and really cool products,&#8217; she explained.
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243805-0-image-a-15_1712246308736.jpg" width="634" height="507" data-gallery-handler-attached="true" />
The stars celebrated Serena&#8217;s incoming line of products at Bathhouse Studios in Manhattan on Wednesday
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243803-0-image-a-17_1712246317395.jpg" width="634" height="423" data-gallery-handler-attached="true" />
She demonstrated how to apply one of the products
The brand has taken five and a half years to develop and contains vegan, cruelty-free products.
&#8216;I wanted to create [a collection] people could use every day to enhance their natural beauty,&#8217; Williams said. &#8216;I wanted to focus on long-wearing, &#8220;clean&#8221; formulas because that&#8217;s how I live my life. I have a farm and try to eat clean, so I also apply that approach to what I put on my face.&#8217;
These days, the Grand Slam winner isn&#8217;t working out as much as she used to but she&#8217;s just as active as a mom to two young daughters.
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243813-0-image-a-22_1712246336919.jpg" width="306" height="508" data-gallery-handler-attached="true" /><img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243807-0-image-a-21_1712246336917.jpg" width="306" height="508" data-gallery-handler-attached="true" />
The brand has taken five and a half years to develop and contains vegan, cruelty-free products
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/17/83243819-13272713-image-a-23_1712247848341.jpg" width="634" height="507" data-gallery-handler-attached="true" />
The star was inspired by her own post-match glam routine when she launched the line
<img loading="lazy" decoding="async" src="https://i.dailymail.co.uk/1s/2024/04/04/16/83243821-0-image-a-19_1712246330529.jpg" width="634" height="507" data-gallery-handler-attached="true" />
WYN Beauty debuts on April 7 in Ulta Beauty stores and online
&#8216;For me, it&#8217;s about creating a collection that speaks to me, whether I&#8217;m on the tennis court or picking my daughter up from school,&#8217; Serena explained.
&#8216;A little goes a long way with what we&#8217;ve created with WYN Beauty. If I wake up late, I can quickly put on our skin tint, concealer, and lip and cheek tint and look fully made up all day.
&#8216;WYN Beauty wants you to understand you can be glamorous and active—and own it.&#8217;

Serena Williams has just taken an ambitious new step when launching the cosmetics brand WYN – a breakthrough that affirms her vision and ambition in the field of business and beauty

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Serena Williams has just taken an ambitious new step when launching the cosmetics brand WYN – a breakthrough that affirms her vision and ambition in the field of business and beauty