Serena Williams was featured in the opening ceremony of the 2024 Olympic Games
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Serena Williams, the tennis legend and fashion icon, has once again made waves-this time in the beauty industry.
On Monday, September 2, the 42-year-old athlete took to Instagram to unveil a new product from her Wyn Beauty line, and she did so in a style that paid homage to her past.
Serena Williams goes down memory lane
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In a series of photos, Williams was seen wearing a chic denim ensemble, reminiscent of a look she sported 20 years ago at the 2004 U.S. Open during Arthur Ashe Kids&#8217; Day.
The modern twist on her nostalgic outfit featured a cropped short-sleeve denim jacket layered over a white shirt, paired with a pleated mini skirt.
The throwback photo from 2004, which served as the inspiration for this look, was even displayed in the background of her post, where a younger Serena stood alongside her sister, Venus Williams.
&#8220;This skirt looks familiar-oh that&#8217;s me in the background. Yup, that was my inspiration for this look to launch @wyn new lipgloss and lip liner with @ultabeauty #USOpen,&#8221;Williams captioned her post.
The launch of the new Wyn Beauty products coincided with Williams&#8217; return to the US Open, marking her first appearance at the event since retiring from professional tennis in September 2022.
While Williams was no longer competing on the court, she remained at the center of attention, attending the tournament in style and promoting her brand.
Over the course of the event, she wore a variety of makeup products from Wyn Beauty, including a $29 skin tint and $25 concealer, totaling $192 in value.
Serena showcasing Wyn Beauty line
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Williams likewise took full advantage of her attendance at the competition by drawing in with powerhouses, further enhancing her image&#8217;s perceivability.
For example, an Instagram reel highlighting Williams and maker Hailey Sani applying Wyn Excellence lip items immediately became famous online, earning more than 695,000 perspectives in only two days.
As a component of her limited time endeavors, Williams wore a neon-yellow Gucci outfit that impeccably supplemented the tennis-propelled tints of her magnificence items.
Her outfit incorporated a $2,100 monogram dress, $1,150 tennis shoes, and a $920 pocket, displaying her energy for high style.
Williams&#8217; commitment to her image reaches out past the spotlight.
In July, she imparted an endearing second to her 6-year-old girl, Olympia, who was seen applying lip gleam from Wyn Excellence while they watched the 2024 Paris Olympics together.
The brand later reshared the video, energetically requesting Olympia&#8217;s endorsement of the new equation.
In a previous meeting, Williams talked about the motivation behind Wyn Magnificence, accentuating her longing to make items that take care of dynamic ways of life.
The bundling, roused by the lively green of a tennis ball, mirrors Williams&#8217; long lasting association with the game.

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Serena Williams revives iconic denim skirt look for Wyn beauty line