The $36 campaign T-shirt closely mimics Swift&#8217;s iconic merch line, though the pop singer has already made clear that she is backing Kamala Harris
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Donald Trump (left), the Trump-Vance Era T-shirt (center), Taylor Swift (right). Photo: Emily Elconin/Getty; WinRed; Gilbert Flores/Billboard via Getty.
Donald Trump’s newest piece of campaign merch may look familiar to Taylor Swift fans.
On Thursday, Sept. 12, the Team Trump X account posted a caption that read, “Calling all Swifties for Trump,” along with a photo and link to purchase a Trump Era White T-shirt.
Priced at $36, the design closely mimics Swift’s verified Eras Tour T-shirt. A black-and-white photo of Trump is printed on top of a colorful grid of other photos of him.
The Swift-inspired merch follows Swift’s endorsement of Trump’s opponent, Vice President Kamala Harris, on Tuesday night.
&#8220;I’m voting for @kamalaharris because she fights for the rights and causes I believe need a warrior to champion them,&#8221; the &#8220;Cruel Summer&#8221; singer, 34, wrote on Instagram. &#8220;I think she is a steady-handed, gifted leader and I believe we can accomplish so much more in this country if we are led by calm and not chaos. I was so heartened and impressed by her selection of running mate @timwalz, who has been standing up for LGBTQ+ rights, IVF, and a woman’s right to her own body for decades.&#8221;
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Vice President Kamala Harris and her running mate, Minnesota Gov. Tim Walz, at an Aug. 6 campaign rally.
The endorsement also addressed how Trump previously shared AI-generated photos of Swift that falsely implied she was backing the Republican ticket.
&#8220;It really conjured up my fears around AI, and the dangers of spreading misinformation,&#8221; Swift wrote. &#8220;It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.&#8221;
At the end of the statement, Swift signed as a “Childless Cat Lady,” a nod to controversial comments made by Republican vice presidential nominee J.D. Vance in 2021.
Trump, 78, downplayed Swift&#8217;s endorsement of Harris in an interview with Fox &amp; Friends on Sept. 11. “It was just a question of time&#8230; But she’s a very liberal person. She seems to always endorse a Democrat. And she’ll probably pay a price for it in the marketplace.”
The Trump campaign is not the first to release Swift-themed merch. Moments after the endorsement, the Harris-Walz campaign started selling Swift-style friendship bracelets. The $20 blue and black bracelets read “Harris Walz 24” with proceeds supporting the Harris Victory Fund. The Democratic National Committee is also making use of the &#8220;eras&#8221; phrasing. New digital billboards in New York City’s Times Square and on the Las Vegas Strip display a photo of Harris with text that reads “We’re in our Kamala Era.” Another billboard references Swift’s hit song “&#8230;Ready for It,” from her 2017 Reputation album, reading “A New Way Forward… Ready for It?”
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Donald Trump Releases ‘Eras Tour’ Campaign Shirts Days After Taylor Swift Endorses His Opponent